Once upon a time there was a movie with an $85 million budget. It featured princes and princesses and took millions at the box office. The directors and producers of Hollywood rubbed their hands with glee; they’d found the magic potion that would help them turn simple stories into untold riches.
Fairy tales are big business in 2012. The $85 million budget was for Mirror Mirror: The Untold Adventures of Snow White; just one of the films cashing in on the current trend for fairytales. It will be followed by the darker, reportedly more kick-ass version, Snow White and the Huntsmanstarring tweenage idol Kristen Stewart, due for release in June this year.
Fairy tales are the film genre du jour this year, and it’s a trend that is set to continue. In the next two years, up to twenty fairy tale films are in production or due for release, with budgets big enough to make a giant choke on his ‘fi-fie-fo-fum’. Those confirmed include Jack the Giant Killerstarring Nicholas Hoult (About a Boy); Hansel and Gretel: Witch Hunters, starring Gemma Arterton(Quantum of Solace) and Maleficent starring Angelina Jolie. Guillermo del Toro is rumoured to be circling a new take on Beauty and the Beast with Emma ‘Hermione’ Watson, and has just announced his involvement in Pinocchio - a story Tim Burton‘s also allegedly had his eye on, withRobert Downey Jr in mind to play Gepetto. In addition to all that, Atonement director Joe Wright is said to be considering a retelling of The Little Mermaid.